As the largest and most influential professional trade event in Asia’s adult sexual wellness field, the China International Adult Toys and Reproductive Health Expo (Shanghai Adult Expo) has long been regarded as an industry weather vane that reflects the latest product trends, technological innovations and global trading demands of the adult supplies market. The 2018 annual grand exhibition officially opened to professional buyers and registered industry practitioners in Shanghai in mid-May, attracting unprecedented attention from the global intimate wellness industry. This session of expo gathered more than 300 certified exhibitors from over 20 countries and regions around the world, covering upstream raw material suppliers, midstream adult toy processing manufacturers and downstream cross-border wholesalers, offline retailers and e-commerce brand operators.
Compared with previous exhibitions that focused on traditional basic adult supplies, the 2018 Shanghai adult expo took intelligent technological innovation as its core highlight, pushing smart adult toys to become the most popular star category of the entire event. Exhibitors showcased a wealth of cutting-edge high-tech intimate wellness products, including APP wireless remote-control adult devices, multi-frequency intelligent vibration toys, high-simulation customizable silicone dolls, temperature-sensitive couple interactive supplies and portable medical-grade reproductive health care accessories. These upgraded smart adult products perfectly combined modern Internet technology, bionic technology and ergonomic design, effectively solving the single-function defect of traditional adult novelties and meeting the personalized and diversified consumption needs of modern young consumers.
Beyond product display and technology exchange, the 2018 adult expo also created an efficient one-stop trading platform for global cross-border adult toy trade. A large number of overseas professional purchasers from Europe, Southeast Asia and North America reached preliminary cooperation intentions with Chinese manufacturers on bulk wholesale of smart intimate products. Meanwhile, the organizer also held multiple public welfare forums about reproductive health education and adult product safe use guidelines, aiming to eliminate social stereotypes towards intimate wellness goods. To sum up, this influential expo successfully accelerated the popularization process of high-tech smart adult products in the global market, promoted the upgrading and iteration of the overall structure of China’s adult supplies industry, and further consolidated Shanghai’s core status as the trading center of Asia’s adult sexual wellness industry.
